WHAT IS MICROFORMAT AND HOW DOES IT AFFECT SEO?

WHAT IS A MICROFORMAT?

A microformat is a type of open source data format built on frameworks like XML. The format is highly modular and customizable. Microformat tags may be placed within existing HTML based Web pages. These tags allow crawlers to find and extract micro-formatted information. Examples include contact information, event details or calendars.

Let’s break down a few of those techy terms

  • Open source data – open source refers to any program whose source code is made available for use or modification as users or other developers see fit.
  • XML – is a software tool for storing and transporting data. It does not do anything.
  • Modular –  means it can be fitted in and used in many ways
  • HTML – is the standard language for creating web pages and web applications.
  • Crawler – is a program that visits websites and reads their pages and other information in order to create entries for a search engine index. They can also be called a spider or a bot.

NOW LET’S DEFINE SEO.

SEO stands for “search engine optimization.” It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. So what makes for a good SEO?

Rolo’s TIP:

The more RELEVANT content the better. Write for your audience and not to try and sell them.

Be sure to incorporate H1, H2, H3 etc.

Inbound and Outbound links are HUGE

Start using keywords and phrases for your hyperlinks “Search Homes For Salenot “click here”

HOW DOES MICROFORMAT AFFECT SEO?

Now let’s relate the two. How does Microformat affect SEO? While there is a long list for that, below are the most important reasons.

  1. Use of Microformat acting as like “labels” or “markup” to your webpage.  The best tool for this is either Schema or Google’s Structured Data testing tool.  It creates identity regions from your page, which in turn helps crawl spiders understand your page better.
  2. Using the markup tools will help Google’s search crawlers determine exactly what your page is trying to tell the web.  Hence, this will increase your rankings and real estate listings in a search results page.
  3. Improves local search marketing efforts for local businesses interested in business directory listings in local search engines like Google Local, Bing Local, Yahoo Local, Yelp and Urbanspoon.
  4. Improves the visibility of business reviews in relation to user searches for you, and your business or organization
  5. Improves the visibility of local events in relation to user searches for you, and your business or organization

 

HOW DO WE MAKE THE BEST OF THE MICROFORMAT AND SEO?

With the rise of tech era, people are even more aware of having access to all information with a few pitter-patter clicks.

Businesses have risen to these demands and people in the Real Estate field are among the many who have decided to invest hundreds and thousands of dollars in making sure that their website is of top notch quality in terms of features and usability. But this is all for nothing if your website doesn’t appear on the first 5 pages of google results. Name a person who even bothers scrolling down or heading over to the second or third page search results.

This all emphasizes the importance of SEO value. Earlier I had already explained the importance of it in this day and age. Realtyna understands the needs of each individual client to not only have a feature-rich real estate website but also to appear at the top of search results in order to sell their listings and of course make the most of their financial investment on their website.

As is our goal of providing only the best for our clients, we have an integrated microdata feature on our Franchise Real Estate website databases to help you get the most out of your listings and the competative edge.